WHERE DID ALL THE MYFICO.COM PROMOTIONAL CODES GO?

[hegemony]

http://seekingalpha.com/article/284409-fair-isaac-s-ceo-discusses-q3-2011-results-earnings-call-transcript

[hegemony]

http://finance.yahoo.com/news/Despite-revenue-drop-Fico-3Q-apf-2941666868.html?x=0

 

Revenue fell 3 percent to $150.7 million from $155.3 million in the prior year period.

 

The biggest drop came in revenue from its scores division, which handles the credit scoring services for which the company is most known, along with its consumer website myFICO.com. Revenue in this segment fell 10 percent to $41.8 million. In its applications segment saw a 1 percent revenue gain, mostly due to an increase in fraud management sales. Its tools segment revenue fell 3 percent to $16.8 million.

[BobWang]

We're basically a monopoly.

Let's raise prices!

[BobWang]

Oh, darn, we had the wrong elasticity.

[markca]

I seriously can't wait until they tank even worse next quarter in the scores division.

 

Whoever thought the idea of raising the price $5 and doing away with discount codes was a good idea needs to be fired.

[txbaycpa]

And fourth, we launched a new FICO Medication Adherence Score, which uses predictive analytics to forecast an individual's likelihood of taking his or her prescription medication as directed.

WTF?!?!? Now they're trying to figure who will and won't take their meds?

[hegemony]

WTF?!?!? Now they're trying to figure who will and won't take their meds?

 

fair isaac is hardly the first to build such a model.

[hdporter]

In their earnings call to investment analysts (see transcript link below), FICO attributes the scores division revenue falloff to an accounting trueup in the business-to-business segment the caused a one time inflation of revenue in the prior year quarter. They note that revenues in 3Q11 vs 2Q11 increased.

 

http://seekingalpha....ource=thestreet

 

The first of these, the B2B Scores segment, continues to track with the economy, as B2B Scores revenue were up slightly from last quarter, although down 10% from the same period last year due primarily to a true-up in royalty fees last year. We continue to focus on maintaining our market leadership in this area, and we look for opportunities to provide new revenue streams.

 

Concerning myFICO (the business-to-consumer scores segment), they note myFICO.com direct sale revenue increased 6% vs. the prior quarter:

 

In this B2C or consumer segment of our Scores business, we saw another revenue increase in the third quarter for direct sales to consumers through myfico.com. In the quarter, revenues grew 6% sequentially. That increase was partially offset by a decline in revenue generated from our bureau channel partners selling scores to consumers indirectly.

 

Read into this what you will. I don't foresee myFICO materially reversing course on it's discounting policies.

[beli]

WTF?!?!? Now they're trying to figure who will and won't take their meds?

 

fair isaac is hardly the first to build such a model.

This is the first I've heard of such a model. I'm sure it exists.. but this is the first I've heard of it. How is it used by insurance companies?