Readers Rely on Newspaper Ads

[hegemony]

http://www.business-journal.com/StudyShows...ewspaperAds.asp

[GEORGE]

I USE THE YELLOW PAGES IN THE PHONE BOOK

 

A NEWSPAPER AD MAY or MAY NOT WORK FOR ME

 

DOESN'T ALWAYS SAY VISA/MC/AMEX/DISCOVER IN THE NEWSPAPER...BUT DOES IN THE PHONE BOOK

[Athena53]

That's pretty interesting- I'm part of the generation that still subscribes to a newspaper (age 53) but didn't know that many people relied on them. They just gussied up our local paper woth a lot of splashy colors and shorter articles to appeal to a younger group, but from what I've read, younger people don't read newspapers. True?

[hlburi]

I only buy the Sunday paper and that is only for the coupons and the sale circulars. I get all of my news online.

[BBQ123]

I don't buy a newspaper because I can read the news online for free.

 

Why pay for something when you can get it free (and faster and earlier) online?

[stmdqmw]

I am 24 and read the newspaper everyday.