The company did this to increase the number of consumers who answered the telephone or placed return calls to LBA.
For example, for a number of days, the caller ID transmitted to debtors by the company read, “Ed McMahon,” who at the time was a spokesman for Publishers Clearing House and its well-known sweepstakes
consumers the debts were due and payable.
The complaint also alleges that the Luebke defendants:
- illegally masked their identity and sent false information over caller ID, falsely posing as Ed McMahon, attorneys from a law firm, and other entities;
- falsely told consumers that magazine subscription debts are exempt from the statute of limitations; and
- illegally threatened to garnish wages and take other unintended legal actions.