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Morgan Stanley to Buy E*Trade

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Link:  https://finance.yahoo.com/news/morgan-stanley-buy-e-trade-123814554.html

 

The account I've had for many years will now be transferred for the fourth time, making five times the same account has been part of different companies.

 

Here it goes:

 

1) I opened a small account with Sharebuilder, that was one of the first brokerage accounts to allow buying fractional shares.  I remember owning a small amount of Midwest Airlines in the account (about $20 worth).  

2) Sharebuilder was eventually sold to ING Direct.

3) ING then exited the U.S. retail market and sold their accounts to Capital One.

4) Capital One decided they didn't want the brokerage accounts so they sold them to E*Trade.

5) Today Morgan Stanley announces they'll be buying E*Trade.

 

 

Edited by Burgerwars

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It will be interesting to see how much brokerage consolidation is allowed before coming to a regulatory halt. Ameritrade + Schwab, MS + E*Trade, who's next?

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13 hours ago, IndyPoolPlayer said:

It will be interesting to see how much brokerage consolidation is allowed before coming to a regulatory halt. Ameritrade + Schwab, MS + E*Trade, who's next?

My guess is some bigger fish swalling some smaller fish, although it's possible a smaller fish taking a small bite of a bigger fish.

 

Big fish left: Fidelity Brokerage, Vanguard (brokerage), Merrill Edge (B of A), Goldman Sachs,  Ally (brokerage), Chase/JP Morgan/You Invest.

Smaller fish: Interactive Brokers (they tried to merge with E*Trade but couldn't agree), TradeStation, Firstrade, ZacksTrade.

Other fish I'm unsure of: Robinhood, SoFi (brokerage).

 

Edited by Burgerwars

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I'm would not be one bit surprised if Robinhood doesn't end up being acquired by a Big Fish before the end of 2020. It fits the SV pattern - startup, grow, cash out when acquired, repeat.

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