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The economics of unused gift cards

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This isn't complicated: If you spend money on a gift card, give it to a friend and it's never used, or is unused because you lose it, only the store benefits.

 

Who cares about how a store accounts for this and the rules and laws on these things? A customer isn't going to read them. If the sun explodes because of a unused gift card, I might care, otherwise not.

 

Edited by Burgerwars

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