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hegemony

meet the new large regional bank... same as the old ones (Truist Bank)

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I once observed two truck stop cashiers around 2:00 a.m. in northern Mississippi try to help each other pronounce "sesquicentennial."  

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1 hour ago, Rogue said:

What a horrible new name, can't believe they actually paid a consulting firm for this.....

Agree. I thought it was pronounced "tryst" before reading the article. Whoever thought of the name ought to be looking for work.

I am now "looking forward" to my Suntrust credit card and account being renamed.

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On 6/13/2019 at 4:12 AM, Rogue said:

What a horrible new name, can't believe they actually paid a consulting firm for this.....

And that people actually get paid big bucks to sit around and think this stuff up.

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Worst new bank name ever. What is wrong with just keeping the name SunTrust? It's a cool name, easy to remember, has the word "trust" in it, and it has a nice logo.  And they've built up all that name recognition sponsoring the new Atlanta Braves stadium for the past 5 years or so.  The article says they don't even have a logo, typeface, or color scheme for the new name.

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