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hegemony

Cash rewards outweigh all others

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Article observations are too nebulous to arrive at concrete conclusions.  But I agree the closer rewards translate to cash or cash discounts, the more valuable a rewards program is.

 

Nordstrom has a decent credit card, with 2% rebate coupons (6% on special days), along with a decent tier benefit program.

 

The William-Sonoma companies likewise provide strong incentive to use their credit card products, with 5% or 10% rebate coupons (20% on special days on non-sale purchases).  Those are stiff costs vs standard credit card fees, but I imagine the cross-marketing options are invaluable.

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