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Question for Marv

The last post in this topic was posted 909 days ago. 

 

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An auto enhanced version. They were using Version 3 on Experian, so I had to get our DMS provided to change us over too so we would match.

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MarvBear, without sounding stupid my question is why do dealerships have different prices then the actual auto manufacturer do on their websites?

 

I know they need to make profit but why such big price margin?

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If I had all the money in the world, and naught to worry with, an automobile dealership would be the last thing I would own. The ROI is way to small for the risks. The Monroney Labels that are affixed to new vehicles have less marked than you think compared to the 80's. Many of the lower end vehicles have ~$300.00 markup. I never look at the mfg websites, because they are just like dealers, they are advertising also. Besides, the mfg actually prices new vehicles from the factory. the dealer may sometime add a pricing addendum.

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