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There are usually a lot of questions about why to apply for new Amex cards in January, particularly this time of year. Below is a brief explanation. When you have an Amex log in, you have a "Member Since" date. For example, here is what mine looks like when I log in to my account. Once you have established a "Member Since" date, every new Amex you open will show as being opened in the MS year. For example, every Amex I open reports as being opened in 1992. A new Amex will report the month that it was opened with the MS date as the year. For example, let's assume a MS date of 2013 and two different scenarios for opening a second card. MS date 2013 Amex 2 opened December 2014 Amex 2 reports as opened December 2013 reports as 1 year old MS date 2013 Amex 2 opened January 2015 Amex 2 reports as opened January 2013 reports as 2 years old If you have a really young MS date, you can see why applying in January can help you boost your AAOA over time. Waiting 1 month in this example nets another year of account age. If you don't have an Amex, it is wise to get one before the year ends to lock in a MS date. If you have a young MS date, it is wise to wait until January to take advantage of the account age as much as possible.