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Full Version: 7-Eleven leads fight against what it calls excessive credit card fees
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improper_validation
Heh I saw one of these yesterday and it was up to signature 265.....

If they don't like the fee, don't take the card. If their profit is 3% they have a bad business plan. I gladly used my most prime rewards card for 1.39 slush.
GEORGE
"IF" that tax deductable fee is MAKE or BREAK something is really wrong with your business plan
Uncle Leo
QUOTE (GEORGE @ Jul 16 2009, 12:18 PM) *
"IF" that tax deductable fee is MAKE or BREAK something is really wrong with your business plan

Who said it was "make or break"? Maybe they just want to pocket as much money as possible.

GEORGE
Here the 7-ELEVEN closest to my house has higher prices than the other 6 gas stations with-in 1 or 2 miles

At one point higher by $0.10/gallon

The stuff inside the store sure is not cheaper than WALMART or TARGET or EVEN THE GROCERY STORES

CHECK or CASH or DEBIT or CREDIT it is still far from cheap...FEE or NO FEE
thelowpriceleader
Wow. My area has a lot of 7-11s and I stop at random locations from time to time. All but about 2 of the 50 locations are franchises. The other 2 are corporate. The only one that I ever had ANY problem using my card was at one of the corporate ones (attempting to require ID). At the franchise ones, and since the issue at the corporate one, I have never experienced any minimum purchases, ID requirements, or similar and in general found 7-11 to provide a very fast and easy payment process when using credit.
hegemony
I thought these frivolous lawsuits were bad for businesses???? rolleyes.gif
whar8
7-11 kind of did it for themselves. The all have those contactless readers - where you just tap or wave your enabled card or key tag. It enounces customers to pop in for a quick coffee for example and wave their card to pay for some 1.50 or 1.99 -- the reason they complain is their margins are low already and their ticket size is low because of the nature of their merchandise. I bet 7-11 saw a shift to credit/debit from cash with that installation than before and now they a blowing it up to say the fees are too high,- um you knew that 7-11 when you began accepting cards in the first place.
Uncle Leo
Unless "loss leaders" make up a vast majority of their sales I have a hard time believing 7-11's margins are low. The cash-->credit/debit shift certainly sounds plausible, though.
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