"But the cool part is that her new car is the FCX Clarity, Honda's hydrogen powered, zero-emissions sedan. I'll say it again: Zero. Emissions. Of course, that's not entirely accurate. I mean, the Clarity does emit something: water vapor..."
Sounds like something someone could certainly mistake for claiming zero emissions. And when I say that hydrogen is a storage medium I mean a storage medium for free energy, not a fuel. If there were vast reserves of hydrogen available on Earth we were planning to tap, then I would call it a fuel. Any proposed hydrogen "fuel" plan consists of taking something that actually contains free energy, somehow converting it in to hydrogen by breaking apart water, and then extracting the energy by converting the hydrogen back in to water in the vehicle. The hydrogen only serves as a storage medium for the original fuel's free energy. The advantage of this scheme is that it could in theory be both more efficient than directly burning fuel in a car and it could allow cars to be run off of less displeasing fuel sources (solar, wind, hydro, nuclear, depending on how you define "displeasing").
If you don't believe me, just look at the Wikipedia page for
"hydrogen economy".
"In the context of a hydrogen economy, hydrogen is an energy storage medium, not a primary energy source (see nuclear fusion for an entirely separate discussion of using hydrogen isotopes as an atomic energy source)."
Perhaps I'm just splitting hairs with you on what constitutes a fuel and what constitutes a storage medium, but there are bound to be some out there that think hydrogen is a practical energy
source. It certainly is for the sun, and with enough time and effort may be for us some day (in the form of controlled nuclear fusion), this Honda utilizes it for storage.
Hydrocarbons, on the other hand, are an energy source. They produce more energy than is input in to their extraction and refining.