QUOTE(gerray @ Oct 16 2005, 12:35 AM)
Back in high school I worked for Wal Mart as a cashier, (this was before all the self checkout options) so we had to swipe any credit transaction. I ALWAYS asked for ID anytime a card wasn't signed, or the signatures didn't look the same, or when the back of the card had the "Ask for ID" notation. I know a card "isn't" valid unless signed, and they aren't supposed to write "ask for ID" but the fact is a good percentage of people do. I would say 95% of the time when I asked for ID people either didn't have a problem with it, or they would thank me for taking the time to actually check for ID.
Now I know I am probably going to catch hell for the following story on here, but I'm going to share it anyway. Fast forward a few years, and I was the manager of a store in the local mall. We had a problem with a lot of our "charges" being disputed as fraudulent, so with permission from my corporate office I implemented a new CC policy. I required all associates to ID any CC purchase, as well as making an imprint of the card front (only imprinted the name and last 4 of the card). This led to some questions from customers but I never really had a problem with anyone except people that did not have an ID with them. This policy completely eliminated any of our "charge backs" from disputes.
I did get a call from a Visa representative claiming they had a complaint from a user that had the card signed and we still asked for ID, I explained to the Visa representative why we had our policy in place, and told them if they had any problems to contact our corporate office. She said "no thats fine, its understandable, sorry for taking your time".
Was this policy I had implemented "legal" since it did not discriminate and required EVERY CC user to show ID?
If your store was following Visa and MC procedure, you should not have had a problem with chargebacks. Charges being disputed as fraudulent mean nothing unless they are sucessful. If your store was having sucessful chargebacks, then something was wrong with your procedures. In a card present situation (swiped or imprinted), a chargeback is almost impossible.
Your imprint of the card meant nothing, unless you were unable to swipe the card. The terminal knows if the card was swiped or manually entered. All imprinting does for swiped cards is waste time.
Visa and Mastercard almost never contact a merchant directly, unless they have been unable to resolve the problem through the processor. If a customer sends a complaint to visa, they contact the processor and the processor contacts the merchant. I have also never heard of them apologizing to a merchant who violated their policies. They don't play. The letters that merchants get are kind of scary. If they don't yank the account, the fines are very unpleasant.
How did ID'ing elimainate fraud disputes? Asking for an ID does not stop someone from initiating a chargeback. Did you write down the id number? Did you have proof that the person who showed you the id was actually the cardholder? Do you know that the ID was not fraudulent? It does not matter to mastercard or visa. A customer can come into your store, show their id and initiate a chargeback. If your defense is "we check id" you will be SOL. Like I said, if the chargebacks were sucessful, something was wrong in the way the charges were being done.
I am in a town where CC fraud is rampant (they know how MC and Visa merchant accounts work and use the ignorance of some merchants to commit fraud). Due to clever University of Florida students, some CC companies stopped issuing "student" cards here for a while. I have heard some stores in the mall complain about big fraud. If the card is present, it should not be a problem.
Express
Limited
Limited Too
Rave
Lerner's
Victoria's Secret
Contempo Casuals (before Wet Seal ate them up)
Wet Seal
Hot Body
Gadzooks
I knew employees and managers at these places. All got their A$$es handed to them for requiring ID to make a charge. One company sent in secret shoppers after their processor contacted them about the ID issue. They fired the employees that asked for ID from the secret shoppers and the manager that told them to do it. That was kind of messed up, because they were just following orders. Another company did something similar.
The Express assiatant manager said that a lot of people would just leave their purchases on the counter an leave. She said the manager did not care, she thought it meant they were up to know good if they didn't want to show ID. The manager lost her job over that (and some other strange stuff). What I found funny is that the assistant manager said that they only had a few sucessful chargebacks (even though quite a few were initiated), BEFORE the ID policy. The irony is: Most of those involved unsigned cards that said "See ID".
I don't care how other merchants run their business as long as it doesn't directly affect me. If I am asked for ID, I don't give it. Usually they back down. If not, I leave the merchandise and call MC or Visa to report the problem. Next time I go back, they aren't asking for ID......With the exception of Walmart. Some of their employees take it upon themselves to do this. I have had several Walmart employees tell me recently, that if Walmart finds out which employee did it, they get reprimanded.
I have many letters similar to the following. They send you one when you complain. Some contain more detail, depending on the merchant violation.