They have never softed me... I thinks they hate me.
When I joined, I very much didn't qualify for any of their credit products. Once my reports and scores improved, I still hadn't gotten any soft pulls. I applied for the PenFed AMEX, hoping that it would trigger soft pulls going forward. I was shocked when they approved me for the AMEX with a $15,500 limit. If you've done a lot of cleaning since you first joined, and if your scores are close to the 700s, my advice is to apply for something and take the hard pull, and check in September to see if you've gotten a soft pull.
This works only if you're approved.
Even if scores are above 750, DON'T app if you have lots of recent accounts... They WILL call you out as an Egyptian Pyramid Builder.