CNN Money: "Rich" Americans flock to fast food

[BobWang]

http://money.cnn.com..._food/index.htm

In the fourth quarter of 2010, spending on fast food increased 4% among American Express' most affluent customers, or the top 10% of spenders, the AmEx survey said. Meanwhile, spending on casual dining decreased by 4%.

 

"As the economy continues to recover, affluent consumers are showing restraint in spending in some areas, but not others," explained Ed Jay, senior vice president of American Express Business Insights.

 

Jay says that affluent consumers exhibited a "return to value" during the recession and are still demonstrating frugal behaviors where possible, like spending more at fast-food restaurants.