If the merchant wants to eliminate CC fraud fraud let him accept just cash/checks. Once he accepts credit cards he has to play by Visa's rules - nowhere in the agreement does it say that the merchant can selectively accept the rules. If the merchants don't like the rules let them ask Visa to scrap it - but till then checking ID is against TOS.
And to answer George's question, they are protecting themselves. They need to be able to do that.
And if the merchant wants to eliminate theft they should keep their doors locked during business hours.
For an arguably edicated person such as yourself you sure know how to limit your perspective to what suits your argument.
I'm sure that you do everything completely within the rules set for you. Ever driven 5mph over the speed limit because you were late? Better not have, you risked my life doing it.
Let me ask you then,
Do you believe that Visa put the wording in the TOS to limit ID theft?
Do you believe Visa as a company cares if your ID is stolen?
Do you believe that if your card is fraudulantly used and the merchant has a matching signature he will be paid for the transaction?
Do you believe that Visa absorbs more than 15% of all fraud related charges?
Lests just see how blind you really are.
I can tell you that the fraud mitegation department at Visa believes that checking ID's reduces fraud. I can also tell you that the merchant base believes checking ID's reduces fraud.
For some reason you "educated" people have been brain washed and not only can't you see it, you refuse to even think of the possibility. Take your tinfoil hat off and look around, it's time to take the red pill and see what is really going on out there.
Come to one of the ETA meetings and ask some questions to the people who actually have answers rather than basing your opinions off of marketing materials. I do realize though that it'd be against the nature of many here to actually learn facts since they may dislodge your current knowledge base. You really should try it though, basing your opinions in real information in the real world really is a great feeling, though probably a little more work than staying in Georgeland and making up theories from data learned from TV commercials.
I'm sure you will go buy a Ford pickup since 1 of the 8 bolts that hold the box on can pick up the whole pickup, who cares if a box has never fallen off a chevy. I'm sure you drink the soda with the best commercial.
Boy, I should start running more adds, they can really turn smart people dumb. You guys will believe fiction and call it truth even when people who wrote the book tell you it's fiction.
Edited by 2fast, 12 January 2010 - 08:44 AM.